Introducing the new Sampoerna
A Filter, a full flavor cigarette
focusing on the strong and
authentic taste of the clove. Following on from the key visual
of the Trademark we want the motion
to represent the word true, intense and powerful.
In this idea we want to explore
different texture to the black box. From rough carbon to a
slick refined glossy /metallic
texture.
2019
A Filter TVC
Client: Sampoerna
Creative Direction by Andreas Junus
Art Direction by Owi Liunic
Project Management by Ryan Makasutji
3D Animation, Music and Voice Over by Onesal Studio
art direction
