Famgo Fest is an annual family
and experience. The objective is to rebrand the event so that target would relate to it. The previous one was too complicated to digest. So we simplified everything and make it more straightforward.
The logo is inspired by basic shapes toys with rounded
corner then translated to the typography, we
aim to have a friendly, relatable and pop look,
also to give a festive feeling we added some
details such as highlight, shadow, and details
of the typography in some part.
Keeping simplicity of the logo also to achieve
timeless design, so the logo can be used as long
as possible and works with different variety of
the festival’s visual direction in the future.
For the color pallette, we combine primary colors with pastel colors to balance the entire look. The colors
compliment each other. These colors often
found in children’s toys, books and videos. The
color combination helps people to register that
this is a family event.
To find balance between clear
information and striking visual. We’d
like to keep the overall look clean to
be more straight forward.
Famgo Fest: Kingdom of Happiness Rebranding
Thanks to Famgo Fest Team and Fairy Floss Party & Favors
Creative Direction by Owi Liunic
Art Direction by Fran Hakim
art direction, branding, illustration