After launching Relief Sari in 2016, Herbana launched a new range this year, Balance Madia. This product is skewed for the urban youth, and the natural ingredients in the products are especially formulated by Herbana to correct the imbalances of daily life.
The 1984 developed identity, packaging and key visuals for Balance Madia. The assets are still based on Herbana's brand identity but we try to express more dynamism within this range.
We still use Maison font family, but the overall treatment is intended to feel more robust. We apply bolder headlines, duo tone images and limited use of color.
Herbana Balance Madia Photoshoot & TVC
Creative Direction by Wanda Kamarga & Andreas Junus
Art Director on Set by Owi Liunic
Photography by Hilarius Jason
Product Styling by Karin Wijaya
Videography & Direction by Raoul Adam
Project Management by Ryan Makasutji