Owi Liunic is a Jakarta based multi-hyphenate creative. She loves exploring different things from art direction, illustration, graphic design, animation, 3D and mooooore. More info here



After launching Relief Sari in 2016, Herbana launched a new range this year, Balance Madia. This product is skewed for the urban youth, and the natural ingredients in the products are especially formulated by Herbana to correct the imbalances of daily life.

The 1984 developed identity, packaging and key visuals for Balance Madia. The assets are still based on Herbana's brand identity but we try to express more dynamism within this range.

We still use Maison font family, but the overall treatment is intended to feel more robust. We apply bolder headlines, duo tone images and limited use of color.





2018

Herbana Balance Madia Photoshoot & TVC


Creative Direction by Wanda Kamarga & Andreas Junus
Art Director on Set by Owi Liunic
Photography by Hilarius Jason
Product Styling by Karin Wijaya
Videography & Direction by Raoul Adam
Project Management by Ryan Makasutji

art direction



Mark
2024        ALDO LUNAR NEW YEAR  |  FASHION  3DILLUSTRATIONCONTENT
2023        JAKARTA FASHION WEEK |  FASHION  ANIMATIONILLUSTRATION
2023        ROCKET DELI  |  F&B  IDENTITYART DIRECTION
2023        MASTER BEYOND BRANDING: DREAM PLAYGROUND  |   ART DIRECTIONANIMATION
2023        PULL&BEAR PRIDE MONTH: PROUD&BOLD |  CULTURE  GRAPHIC DESIGNART DIRECTION
2023        MASTER BEYOND BRANDING: CANVA REBRAND  |  WEBSITEIDENTITY
2023        0,1,2,3,4,5,6,7,8,9 FLIP BOOK  |  EDUCATION  3DANIMATION 
2023        MASTER BEYOND BRANDING: FESTIVAL REBRAND  |  IDENTITYTYPE DESIGN
2023        HEI SCHOOLS: HEI PLAYCABIN  |  EDUCATION  ANIMATION
2023        STOP! MAKING! SENSE!  |  PRINTS
2023        LIUNIC ON THINGS COLLABORATION  |  FASHION  ILLUSTRATIONMERCHANDISE 
2023        MASTER BEYOND BRANDING WORKSHOP  |  ART DIRECTION3DGRAPHIC DESIGN
2023        FOSTERING FUTURES FEAST  |  ENVIRONMENT  ILLUSTRATION
2022        LAZY SUSAN: LAZY ARTIST SERIES #2  |  F&B  ILLUSTRATIONMERCHANDISE
2022        LIVIN BY MANDIRI: WE THE FEST  |  FINANCE  INSTALLATIONILLUSTRATION
2022        SNAPCHAT: INDONESIA’S INDEPENDENCE DAY  |  ILLUSTRATIONANIMATION
2022        AJAIB  |  FINANCE  ILLUSTRATIONINSTALLATION
2022        VICE  |  CULTURE  GRAPHIC DESIGNILLUSTRATIONART DIRECTION
2022        KOLIBRI REKORDS: INTERNET FWENDZ  |  MUSIC  ILLUSTRATIONGRAPHIC DESIGN
2021        NFT JOURNEY  |  ART  ILLUSTRATIONGANIMATION3D
2021        PHOTOGRAMS BOOTH  |  CULTURE 3DILLUSTRATION
2021        THE 1984: 2020-21 POSTER  |  PRINTS
2021        PRESS PAUSE STUDIO  |  ART  MERCHANDISEIDENTITYART DIRECTION
2021        GUINNESS SMOOTH SESSION  |  MUSIC ILLUSTRATIONMERCHANDISE




2021        BOBO TOKYO  |  FASHION  ILLUSTRATIONMERCHANDISE
2021        MISSY MAGAZINE  |  CULTURE  ILLUSTRATION
2020        SOUTH EAST ASIA YOUTH MUSIC CAMP  |  MUSIC  ART DIRECTIONIDENTITY
2020        FASH FUTUR FEST  |  FASHION  ILLUSTRATIONMERCHANDISE
2020        RISO CLUB  |  ILLUSTRATION
2020        VIRTUAL VASE  |  3DAUGMENTED REALITY
2020        INNERPEACE  |  PRINTS
2020        TANAMERA  |  F&B  ENVIRONMENTAL
2020        BE HOME NOW  |  AUGMENTED REALITY3D
2019        FAMGO FEST  |  CULTURE  IDENTITYART DIRECTIONILLUSTRATION
2019        PEREMPUAN TANAH JAHANAM  |  FILM  ANIMATION
2019        ON OFF FESTIVAL  |  CULTURE  ANIMATIONAUGMENTED REALITY
2019        SAMPOERNA: A FILTER TVC  |  ART DIRECTION
2019        IRAMAMAMA: LAGU ZINE  |  MUSIC  MERCHANDISEPRINTS
2019        THE 1984: ANNUAL MERCH  |  MERCHANDISEGRAPHIC DESIGN
2018        SHIFTING SELF & SELF SHIFTERS  |  PRINTSILLUSTRATION
2018        REXONA FOR GIRLS  |  WELLNESS  ANIMATIONART DIRECTION
2018        HERBANA BALANCE MADIA  |  WELLNESS  ART DIRECTION
2018        SAMPOERNA: A MILD DIGITAL BANNER  |  ANIMATION3D
2018        VICE X JD.ID  |  ART  ANIMATIONILLUSTRATION
2018        BATAGORILLA  |  F&B  ART DIRECTIONPACKAGING
2017        UNIVERSEA  |  ANIMALS  ILLUSTRATIONANIMATION
2017        MUBI  |  FILM  ANIMATIONILLUSTRATION