Brand Identity for Rocket Deli by Michelle Santoso 🥪🍗🥩🍅 A project developed in 2022. Specializing in handcrafted sandwiches, Rocket Deli focuses on big boisterous sandwiches that are reminiscent of hearty and filling sandwiches all the way from the East Coast to the West Coast withan emphasis on a homemade twist. Starting from preorders in a home kitchenin the start of the pandemic, the sandwiches focus on quality, creativity, love and some serious sandwich architecture resulting in a mouth watering experience.
Rocket Deli named after one of the ingredients often used in the making of the sandwich. The sandwich is just the beginning, more menus will be added in the foreseeable near future.

Decided to play with the food ingredients representing each menus as graphic elements and applying it to all collaterals. We want it to be as practical, simple but bold as the food itself.