Brand Identity for Rocket Deli by Michelle Santoso π₯ͺππ₯©π
A project developed in 2022. Specializing in handcrafted sandwiches, Rocket Deli focuses on big boisterous sandwiches that are reminiscent of hearty and filling sandwiches all the way from the East Coast to the West Coast withan emphasis on a homemade twist. Starting from preorders in a home kitchenin the start of the pandemic, the sandwiches focus on quality, creativity, love and some serious sandwich architecture resulting in a mouth watering experience.
Rocket Deli named after one of the ingredients often used in the making of the sandwich. The sandwich is just the beginning, more menus will be added in the foreseeable near future.
Decided to play with the food ingredients representing each menus as graphic elements and applying it to all collaterals. We want it to be as practical, simple but bold as the food itself.
Rocket Deli named after one of the ingredients often used in the making of the sandwich. The sandwich is just the beginning, more menus will be added in the foreseeable near future.
Decided to play with the food ingredients representing each menus as graphic elements and applying it to all collaterals. We want it to be as practical, simple but bold as the food itself.
Video courtesy of Michelle Santoso
2022
Rocket Deli
identity, art direction2024 BNI TOKYO REMITTANCE CARD | ILLUSTRATIONMERCHANDISE
2024 EVERYONEβS INVITED! COLLECTIVE TOKYO EXHIBITION | ILLUSTRATIONIDENTITYPRINTSEXHIBITION
2024 DREAM PLAYGROUND: MINI JOURNAL | GRAPHIC DESIGNART DIRECTIONILLUSTRATIONMERCHANDISE
2024 ALDO LUNAR NEW YEAR | FASHION 3DILLUSTRATIONCONTENT
2023 JAKARTA FASHION WEEK | FASHION ANIMATIONILLUSTRATION
2023 MASTER BEYOND BRANDING: DREAM PLAYGROUND | ART DIRECTIONANIMATION
2023 PULL&BEAR PRIDE MONTH: PROUD&BOLD | CULTURE GRAPHIC DESIGNART DIRECTION
2023 MASTER BEYOND BRANDING: CANVA REBRAND | WEBSITEIDENTITY
2023 0,1,2,3,4,5,6,7,8,9 FLIP BOOK | EDUCATION 3DANIMATION
2023 MASTER BEYOND BRANDING: FESTIVAL REBRAND | IDENTITYTYPE DESIGN
2023 HEI SCHOOLS: HEI PLAYCABIN | EDUCATION ANIMATION
2023 STOP! MAKING! SENSE! | PRINTS
2023 LIUNIC ON THINGS COLLABORATION | FASHION ILLUSTRATIONMERCHANDISE
2023 MASTER BEYOND BRANDING WORKSHOP | ART DIRECTION3DGRAPHIC DESIGN
2023 FOSTERING FUTURES FEAST | ENVIRONMENT ILLUSTRATION
2022 ROCKET DELI | F&B IDENTITYART DIRECTION
2022 LAZY SUSAN: LAZY ARTIST SERIES #2 | F&B ILLUSTRATIONMERCHANDISE
2022 LIVIN BY MANDIRI: WE THE FEST | FINANCE INSTALLATIONILLUSTRATION
2022 SNAPCHAT: INDONESIAβS INDEPENDENCE DAY | ILLUSTRATIONANIMATION
2022 AJAIB | FINANCE ILLUSTRATIONINSTALLATION
2022 VICE | CULTURE GRAPHIC DESIGNILLUSTRATIONART DIRECTION
2022 KOLIBRI REKORDS: INTERNET FWENDZ | MUSIC ILLUSTRATIONGRAPHIC DESIGN
2021 NFT JOURNEY | ART ILLUSTRATIONGANIMATION3D
2021 PHOTOGRAMS BOOTH | CULTURE 3DILLUSTRATION
2024 EVERYONEβS INVITED! COLLECTIVE TOKYO EXHIBITION | ILLUSTRATIONIDENTITYPRINTSEXHIBITION
2024 DREAM PLAYGROUND: MINI JOURNAL | GRAPHIC DESIGNART DIRECTIONILLUSTRATIONMERCHANDISE
2024 ALDO LUNAR NEW YEAR | FASHION 3DILLUSTRATIONCONTENT
2023 JAKARTA FASHION WEEK | FASHION ANIMATIONILLUSTRATION
2023 MASTER BEYOND BRANDING: DREAM PLAYGROUND | ART DIRECTIONANIMATION
2023 PULL&BEAR PRIDE MONTH: PROUD&BOLD | CULTURE GRAPHIC DESIGNART DIRECTION
2023 MASTER BEYOND BRANDING: CANVA REBRAND | WEBSITEIDENTITY
2023 0,1,2,3,4,5,6,7,8,9 FLIP BOOK | EDUCATION 3DANIMATION
2023 MASTER BEYOND BRANDING: FESTIVAL REBRAND | IDENTITYTYPE DESIGN
2023 HEI SCHOOLS: HEI PLAYCABIN | EDUCATION ANIMATION
2023 STOP! MAKING! SENSE! | PRINTS
2023 LIUNIC ON THINGS COLLABORATION | FASHION ILLUSTRATIONMERCHANDISE
2023 MASTER BEYOND BRANDING WORKSHOP | ART DIRECTION3DGRAPHIC DESIGN
2023 FOSTERING FUTURES FEAST | ENVIRONMENT ILLUSTRATION
2022 ROCKET DELI | F&B IDENTITYART DIRECTION
2022 LAZY SUSAN: LAZY ARTIST SERIES #2 | F&B ILLUSTRATIONMERCHANDISE
2022 LIVIN BY MANDIRI: WE THE FEST | FINANCE INSTALLATIONILLUSTRATION
2022 SNAPCHAT: INDONESIAβS INDEPENDENCE DAY | ILLUSTRATIONANIMATION
2022 AJAIB | FINANCE ILLUSTRATIONINSTALLATION
2022 VICE | CULTURE GRAPHIC DESIGNILLUSTRATIONART DIRECTION
2022 KOLIBRI REKORDS: INTERNET FWENDZ | MUSIC ILLUSTRATIONGRAPHIC DESIGN
2021 NFT JOURNEY | ART ILLUSTRATIONGANIMATION3D
2021 PHOTOGRAMS BOOTH | CULTURE 3DILLUSTRATION
2021 THE 1984: 2020-21 POSTER | PRINTS
2021 PRESS PAUSE STUDIO | ART MERCHANDISEIDENTITYART DIRECTION
2021 GUINNESS SMOOTH SESSION | MUSIC ILLUSTRATIONMERCHANDISE
2021 BOBO TOKYO | FASHION ILLUSTRATIONMERCHANDISE
2021 MISSY MAGAZINE | CULTURE ILLUSTRATION
2020 SOUTH EAST ASIA YOUTH MUSIC CAMP | MUSIC ART DIRECTIONIDENTITY
2020 FASH FUTUR FEST | FASHION ILLUSTRATIONMERCHANDISE
2020 RISO CLUB | ILLUSTRATION
2020 VIRTUAL VASE | 3DAUGMENTED REALITY
2020 INNERPEACE | PRINTS
2020 TANAMERA | F&B ENVIRONMENTAL
2020 BE HOME NOW | AUGMENTED REALITY3D
2019 FAMGO FEST | CULTURE IDENTITYART DIRECTIONILLUSTRATION
2019 PEREMPUAN TANAH JAHANAM | FILM ANIMATION
2019 ON OFF FESTIVAL | CULTURE ANIMATIONAUGMENTED REALITY
2019 SAMPOERNA: A FILTER TVC | ART DIRECTION
2019 IRAMAMAMA: LAGU ZINE | MUSIC MERCHANDISEPRINTS
2019 THE 1984: ANNUAL MERCH | MERCHANDISEGRAPHIC DESIGN
2018 SHIFTING SELF & SELF SHIFTERS | PRINTSILLUSTRATION
2018 REXONA FOR GIRLS | WELLNESS ANIMATIONART DIRECTION
2018 HERBANA BALANCE MADIA | WELLNESS ART DIRECTION
2018 SAMPOERNA: A MILD DIGITAL BANNER | ANIMATION3D
2018 VICE X JD.ID | ART ANIMATIONILLUSTRATION
2018 BATAGORILLA | F&B ART DIRECTIONPACKAGING
2017 UNIVERSEA | ANIMALS ILLUSTRATIONANIMATION
2017 MUBI | FILM ANIMATIONILLUSTRATION
2021 PRESS PAUSE STUDIO | ART MERCHANDISEIDENTITYART DIRECTION
2021 GUINNESS SMOOTH SESSION | MUSIC ILLUSTRATIONMERCHANDISE
2021 BOBO TOKYO | FASHION ILLUSTRATIONMERCHANDISE
2021 MISSY MAGAZINE | CULTURE ILLUSTRATION
2020 SOUTH EAST ASIA YOUTH MUSIC CAMP | MUSIC ART DIRECTIONIDENTITY
2020 FASH FUTUR FEST | FASHION ILLUSTRATIONMERCHANDISE
2020 RISO CLUB | ILLUSTRATION
2020 VIRTUAL VASE | 3DAUGMENTED REALITY
2020 INNERPEACE | PRINTS
2020 TANAMERA | F&B ENVIRONMENTAL
2020 BE HOME NOW | AUGMENTED REALITY3D
2019 FAMGO FEST | CULTURE IDENTITYART DIRECTIONILLUSTRATION
2019 PEREMPUAN TANAH JAHANAM | FILM ANIMATION
2019 ON OFF FESTIVAL | CULTURE ANIMATIONAUGMENTED REALITY
2019 SAMPOERNA: A FILTER TVC | ART DIRECTION
2019 IRAMAMAMA: LAGU ZINE | MUSIC MERCHANDISEPRINTS
2019 THE 1984: ANNUAL MERCH | MERCHANDISEGRAPHIC DESIGN
2018 SHIFTING SELF & SELF SHIFTERS | PRINTSILLUSTRATION
2018 REXONA FOR GIRLS | WELLNESS ANIMATIONART DIRECTION
2018 HERBANA BALANCE MADIA | WELLNESS ART DIRECTION
2018 SAMPOERNA: A MILD DIGITAL BANNER | ANIMATION3D
2018 VICE X JD.ID | ART ANIMATIONILLUSTRATION
2018 BATAGORILLA | F&B ART DIRECTIONPACKAGING
2017 UNIVERSEA | ANIMALS ILLUSTRATIONANIMATION
2017 MUBI | FILM ANIMATIONILLUSTRATION