Introducing the new Sampoerna A Filter, a full flavor cigarette focusing on the strong and authentic taste of the clove. Following on from the key visual of the Trademark we want the motion to represent the word true, intense and powerful.

In this idea we want to explore different texture to the black box. From rough carbon to a slick refined glossy /metallic texture.


A Filter TVC

Client: Sampoerna
Creative Direction by Andreas Junus
Art Direction by Owi Liunic
Project Management by Ryan Makasutji
3D Animation, Music and Voice Over by Onesal Studio
art direction