Owi Liunic is a Jakarta based multi-hyphenate creative. She loves exploring different things from art direction, illustration, graphic design, animation, 3D and mooooore. More info here.

Introducing the new Sampoerna A Filter, a full flavor cigarette focusing on the strong and authentic taste of the clove. Following on from the key visual of the Trademark we want the motion to represent the word true, intense and powerful.

In this idea we want to explore different texture to the black box. From rough carbon to a slick refined glossy /metallic texture.

2019

A Filter TVC

Client: Sampoerna
Creative Direction by Andreas Junus
Art Direction by Owi Liunic
Project Management by Ryan Makasutji
3D Animation, Music and Voice Over by Onesal Studio

art direction

2025 JADE LUNAR NEW YEAR | ILLUSTRATIONART DIRECTIONANIMATION
2024 JADE CHRISTMAS | 3DILLUSTRATIONART DIRECTION
2024 ORIGINAL PAINTINGS 1/1 | ILLUSTRATION 2024 SCREEN TIME LIMIT EXCEEDED | ILLUSTRATIONMERCHANDISEPRINTS 2024 ART MEMOIR: SALTO DE FE | ILLUSTRATIONMERCHANDISEPRINTS 2024 FLUFFY COMPANIONS | ILLUSTRATIONMERCHANDISE
2024 BNI TOKYO REMITTANCE CARD | ILLUSTRATIONMERCHANDISE
2024 EVERYONE’S INVITED! COLLECTIVE TOKYO EXHIBITION | ILLUSTRATIONIDENTITYPRINTSEXHIBITION
2024 DREAM PLAYGROUND: MINI JOURNAL | GRAPHIC DESIGNART DIRECTIONILLUSTRATIONMERCHANDISE
2024 ALDO LUNAR NEW YEAR | FASHION 3DILLUSTRATIONCONTENT
2023 JAKARTA FASHION WEEK | FASHION ANIMATIONILLUSTRATION
2023 MASTER BEYOND BRANDING: DREAM PLAYGROUND | ART DIRECTIONANIMATION
2023 PULL&BEAR: PROUD&BOLD | CULTURE GRAPHIC DESIGNART DIRECTION
2023 MASTER BEYOND BRANDING: CANVA REBRAND | WEBSITEIDENTITY
2023 0,1,2,3,4,5,6,7,8,9 FLIP BOOK | EDUCATION 3DANIMATION
2023 MASTER BEYOND BRANDING: FESTIVAL REBRAND | IDENTITYTYPE DESIGN
2023 HEI SCHOOLS: HEI PLAYCABIN | EDUCATION ANIMATION
2023 STOP! MAKING! SENSE! | PRINTS
2023 LIUNIC ON THINGS COLLABORATION | FASHION ILLUSTRATIONMERCHANDISE
2023 MASTER BEYOND BRANDING WORKSHOP | ART DIRECTION3DGRAPHIC DESIGN
2023 FOSTERING FUTURES FEAST | ENVIRONMENT ILLUSTRATION
2022 ROCKET DELI | F&B IDENTITYART DIRECTION
2022 LAZY SUSAN: LAZY ARTIST SERIES #2 | F&B ILLUSTRATIONMERCHANDISE
2022 LIVIN BY MANDIRI: WE THE FEST | FINANCE INSTALLATIONILLUSTRATION
2022 SNAPCHAT: INDONESIA’S INDEPENDENCE DAY | ILLUSTRATIONANIMATION
2022 AJAIB | FINANCE ILLUSTRATIONINSTALLATION
2022 VICE | CULTURE GRAPHIC DESIGNILLUSTRATIONART DIRECTION

2022 KOLIBRI REKORDS: INTERNET FWENDZ | MUSIC ILLUSTRATIONGRAPHIC DESIGN
2021    NFT JOURNEY | ART ILLUSTRATIONGANIMATION3D
2021 PHOTOGRAMS BOOTH | CULTURE 3DILLUSTRATION
2021    THE 1984: 2020-21 POSTER | PRINTS
2021    PRESS PAUSE STUDIO | ART MERCHANDISEIDENTITYART DIRECTION
2021 GUINNESS SMOOTH SESSION | MUSIC ILLUSTRATIONMERCHANDISE
2021    BOBO TOKYO | FASHION ILLUSTRATIONMERCHANDISE
2021 MISSY MAGAZINE | CULTURE ILLUSTRATION
2020 SOUTH EAST ASIA YOUTH MUSIC CAMP | MUSIC ART DIRECTIONIDENTITY
2020 FASH FUTUR FEST | FASHION ILLUSTRATIONMERCHANDISE
2020 RISO CLUB | ILLUSTRATION
2020 VIRTUAL VASE | 3DAUGMENTED REALITY
2020 INNERPEACE | PRINTS
2020 TANAMERA | F&B ENVIRONMENTAL
2020 BE HOME NOW | AUGMENTED REALITY3D
2019    FAMGO FEST | CULTURE IDENTITYART DIRECTIONILLUSTRATION
2019    PEREMPUAN TANAH JAHANAM | FILM ANIMATION
2019    ON OFF FESTIVAL | CULTURE ANIMATIONAUGMENTED REALITY
2019    SAMPOERNA: A FILTER TVC | ART DIRECTION
2019    IRAMAMAMA: LAGU ZINE | MUSIC MERCHANDISEPRINTS
2019    THE 1984: ANNUAL MERCH | MERCHANDISEGRAPHIC DESIGN
2018 SHIFTING SELF & SELF SHIFTERS | PRINTSILLUSTRATION
2018 REXONA FOR GIRLS | WELLNESS ANIMATIONART DIRECTION
2018 HERBANA BALANCE MADIA | WELLNESS ART DIRECTION
2018 SAMPOERNA: A MILD DIGITAL BANNER | ANIMATION3D
2018 VICE X JD.ID | ART ANIMATIONILLUSTRATION
2018 BATAGORILLA | F&B ART DIRECTIONPACKAGING
2017 UNIVERSEA | ANIMALS ILLUSTRATIONANIMATION
2017 MUBI | FILM ANIMATIONILLUSTRATION