Owi Liunic is a Jakarta based multi-hyphenate creative. She loves exploring different things from art direction, illustration, graphic design, animation, 3D and mooooore. More info here



Famgo Fest is an annual family playpark themed festival where children could enjoy activities that involves education, entertainment, and experience. The objective is to rebrand the event so that target would relate to it. The previous one was too complicated to digest. So we simplified everything and make it more straightforward.

The logo is inspired by basic shapes toys with rounded corner then translated to the typography, we aim to have a friendly, relatable and pop look, also to give a festive feeling we added some details such as highlight, shadow, and details of the typography in some part.

Keeping simplicity of the logo also to achieve timeless design, so the logo can be used as long as possible and works with different variety of the festival’s visual direction in the future.

For the color pallette, we combine primary colors with pastel colors to balance the entire look. The colors compliment each other. These colors often found in children’s toys, books and videos. The color combination helps people to register that this is a family event.

To find balance between clear information and striking visual. We’d like to keep the overall look clean to be more straight forward.





2019

Famgo Fest: Kingdom of Happiness Rebranding


Thanks to Famgo Fest Team and Fairy Floss Party & Favors

Creative Direction by Owi Liunic
Art Direction by Fran Hakim

art direction, branding, illustration

Mark
2024        EVERYONE’S INVITED! COLLECTIVE TOKYO EXHIBITION  ILLUSTRATIONIDENTITYPRINTSEXHIBITION
2024        DREAM PLAYGROUND: MINI JOURNAL  GRAPHIC DESIGNART DIRECTIONILLUSTRATIONMERCHANDISE
2024        ALDO LUNAR NEW YEAR  |  FASHION  3DILLUSTRATIONCONTENT
2023        JAKARTA FASHION WEEK  |  FASHION  ANIMATIONILLUSTRATION
2023        MASTER BEYOND BRANDING: DREAM PLAYGROUND  |   ART DIRECTIONANIMATION
2023        PULL&BEAR PRIDE MONTH: PROUD&BOLD |  CULTURE  GRAPHIC DESIGNART DIRECTION
2023        MASTER BEYOND BRANDING: CANVA REBRAND  |  WEBSITEIDENTITY
2023        0,1,2,3,4,5,6,7,8,9 FLIP BOOK  |  EDUCATION  3DANIMATION 
2023        MASTER BEYOND BRANDING: FESTIVAL REBRAND  |  IDENTITYTYPE DESIGN
2023        HEI SCHOOLS: HEI PLAYCABIN  |  EDUCATION  ANIMATION
2023        STOP! MAKING! SENSE!  |  PRINTS
2023        LIUNIC ON THINGS COLLABORATION  |  FASHION  ILLUSTRATIONMERCHANDISE 
2023        MASTER BEYOND BRANDING WORKSHOP  |  ART DIRECTION3DGRAPHIC DESIGN
2023        FOSTERING FUTURES FEAST  |  ENVIRONMENT  ILLUSTRATION
2022        ROCKET DELI |  F&B  IDENTITYART DIRECTION
2022        LAZY SUSAN: LAZY ARTIST SERIES #2  |  F&B  ILLUSTRATIONMERCHANDISE
2022        LIVIN BY MANDIRI: WE THE FEST  |  FINANCE  INSTALLATIONILLUSTRATION
2022        SNAPCHAT: INDONESIA’S INDEPENDENCE DAY  |  ILLUSTRATIONANIMATION
2022        AJAIB  |  FINANCE  ILLUSTRATIONINSTALLATION
2022        VICE  |  CULTURE  GRAPHIC DESIGNILLUSTRATIONART DIRECTION
2022        KOLIBRI REKORDS: INTERNET FWENDZ  |  MUSIC  ILLUSTRATIONGRAPHIC DESIGN
2021        NFT JOURNEY  |  ART  ILLUSTRATIONGANIMATION3D
2021        PHOTOGRAMS BOOTH  |  CULTURE 3DILLUSTRATION




2021        THE 1984: 2020-21 POSTER  |  PRINTS
2021        PRESS PAUSE STUDIO  |  ART  MERCHANDISEIDENTITYART DIRECTION
2021        GUINNESS SMOOTH SESSION  |  MUSIC ILLUSTRATIONMERCHANDISE

2021        BOBO TOKYO  |  FASHION  ILLUSTRATIONMERCHANDISE
2021        MISSY MAGAZINE  |  CULTURE  ILLUSTRATION
2020        SOUTH EAST ASIA YOUTH MUSIC CAMP  |  MUSIC  ART DIRECTIONIDENTITY
2020        FASH FUTUR FEST  |  FASHION  ILLUSTRATIONMERCHANDISE
2020        RISO CLUB  |  ILLUSTRATION
2020        VIRTUAL VASE  |  3DAUGMENTED REALITY
2020        INNERPEACE  |  PRINTS
2020        TANAMERA  |  F&B  ENVIRONMENTAL
2020        BE HOME NOW  |  AUGMENTED REALITY3D
2019        FAMGO FEST  |  CULTURE  IDENTITYART DIRECTIONILLUSTRATION
2019        PEREMPUAN TANAH JAHANAM  |  FILM  ANIMATION
2019        ON OFF FESTIVAL  |  CULTURE  ANIMATIONAUGMENTED REALITY
2019        SAMPOERNA: A FILTER TVC  |  ART DIRECTION
2019        IRAMAMAMA: LAGU ZINE  |  MUSIC  MERCHANDISEPRINTS
2019        THE 1984: ANNUAL MERCH  |  MERCHANDISEGRAPHIC DESIGN
2018        SHIFTING SELF & SELF SHIFTERS  |  PRINTSILLUSTRATION
2018        REXONA FOR GIRLS  |  WELLNESS  ANIMATIONART DIRECTION
2018        HERBANA BALANCE MADIA  |  WELLNESS  ART DIRECTION
2018        SAMPOERNA: A MILD DIGITAL BANNER  |  ANIMATION3D
2018        VICE X JD.ID  |  ART  ANIMATIONILLUSTRATION
2018        BATAGORILLA  |  F&B  ART DIRECTIONPACKAGING
2017        UNIVERSEA  |  ANIMALS  ILLUSTRATIONANIMATION
2017        MUBI  |  FILM  ANIMATIONILLUSTRATION